When you go to a job interview, you know it is important to look your best. However, many people forget that they also need to sound their best. This does not mean take voice lessons; it means you need to be able to show that you are better prepared than anyone else to assume the responsibilities of the position for which you are interviewing. To this end, you should do some background research before the actual interview.

The most important thing to do when doing your background research is to take note of company policies and accomplishments. This way, you can relate your job skills and accomplishments directly to company goals. For example, if you have a lot of experience with social media, you can point out that you have noticed that the company is expanding in this area and give one or two concrete but brief examples of things that you have done in the past that would work within this company as well.

Next, be sure that you think of one or two relevant questions. There will be a time in the interview where the interviewers ask you if you have any questions. This may be the time to discuss salary – it depends on the company – but it is also a great time to show that you have thoughts and interests in common with the company. Ask about a project or about your involvement in an area of work should you accept the position. Turning your interview into a chance to interview your employer not only gives you a better idea about whether or not you want to work at that company, but it also turns the tables on the interviewers, which can work to your advantage if they feel that they have to impress you.

Finally, make sure that you are aware of anything that could potentially go wrong during your interview. For example, you should make sure that you are physically prepared to tour the facility (at least bring appropriate clothing even if you are not wearing it) and that you have plenty of time should the process run long. Bring a copy of your resume and cover letter along with any other relevant information that you feel shows how qualified you are for the job.