One of the best and easiest ways to simultaneously improve your job qualifications, make yourself more marketable and boost your professional reputation with your employer is to cultivate a basic, directed thirst for knowledge.
 

You can add to your knowledge base in a variety of ways:
 

• Read
Look online for free resources that will give you an idea about the options out there for organizing and communicating online. Check out advertising and promotional options and strategies as well, since many internet marketers use one or more way to help keep themselves informed. There are many tips and tricks out there that can quickly render you invaluable. For example, you might be able to suggest a way for your employer to get more emails through to people with Yahoo! accounts. Even if he or she does not end up using the tip, it adds to your knowledge base and shows that you are actively focused on helping out the company.  Linkedin, Twitter and other social media platforms can keep you up to date on a wide variety of topics just by browsing groups and a few key hashtags.

• Direct your research
Look at the things that your employer is trying to accomplish, then research in these areas. For example, while reading about giraffes may be fun and add to your knowledge base, an exhaustive repertoire of giraffe facts will not do much for your professional reputation if your field is engineering. However, do try to streamline your research efforts along the lines of things that you find interesting so that you will enjoy the work.

• Keep up with the news in your arena
A daily news feed is easy to sign up for can help keep you abreast of things important to your job and your employer. Simply having a passing acquaintance with daily events will show your employer that you are aware and concerned about your position and your company’s position in the marketplace.